Esports has got everyone talking and experts predict that it will attract global revenues of more than £1bn by 2020.
Organised, competitive computer gaming that can be staged in front of a live audience and millions more online, it's no wonder that top professional sports teams are already seeing the value in creating their own esports teams.
Róisín O'Shea is Senior Partnerships Manager at Fnatic, whose players attend more than 75 international events per year, and she believes that esports are "one of the most impactful things happening in the world of sport and entertainment.
"Millions of people tune in online to the tournaments, hundreds of thousands watch players stream their games online, and social media engagement is bigger and better than any other sport. Prize money in some titles can reach $21m, and the pot is getting bigger."