Where reputation is concerned, perception IS reality.

Never is it truer that failing to prepare is preparing to fail than when it comes to issues and crisis communications.

How a crisis is handled is key to ensuring how much damage is done to reputation in the short, medium and long term.

We have specialist expertise in reputation management - providing training, planning and activation for leading national and international sports organisations.

That's why we are asked to comment by leading publications and broadcasters about issues and crises that dominate the news agenda.

We identify potential threats and provide crisis planning and training to ensure a robust, proactive crisis management plan.

We will also train your staff to handle an issue or crisis if it occurs and provide you with public relations support around the clock.