LAUNCHING SPARTAN IN CHINA

 
LAUNCHING SPARTAN RACE IN CHINA

THE CHALLENGE

To launch Spartan in China in spring 2017 despite more established obstacle events taking place in the country.

THE STRATEGY

Calacus worked with Spartan founder Joe De Sena to create a mini obstacle course in the centre of Shanghai to promote the launch, inviting media from across China to attend.

THE OUTCOME

The event attracted more than 50 media and sign-ups far exceeded initial targets, prompting organisers to plan more race events.

“Calacus has worked with Spartan to promote our organisation in a number of territories around the world. With a keen understanding for the media, strong contacts and the ability to tell the right stories to the right audiences, we’ve been delighted with the results that they have achieved.”

— Jonathan Fine, Head of Global Brand Communications, Spartan

 
Allie Astell