PR Moment: How to nail that PR job interview

It is an achievement to get to the interview stage for a dream PR job, so it is a shame to waste this opportunity by failing to do enough research beforehand.

As well as finding out about clients, David Alexander, managing director of agency Calacus Public Relations, says that you need to find out about the person interviewing you and follow them on social media. He adds: “I’ve had so many interviewees who turn up not knowing much and are either not a good fit or decide the company’s roster is not for them.”

Doing your homework is key, but this needs to be combined with enthusiasm. Alexander advises candidates to prove their passion for PR and show that they are ready to roll their sleeves up: “It’s tough out there, but if you can’t show how much you really would be an asset, you haven’t got a chance.”

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