RICABILITY CASE STUDY
The digital TV switchover affected every household in the UK
The challenge: Independent government-appointed research charity Ricability wanted to promote its service to televisions viewers around the country ahead of the digital television switchover.
The strategy: We devised a charity public relations strategy which would engage television viewers and simplify the potentially complex digital options, working with local broadcasters and journalists to promote the value of Ricability for local residents.
The outcome: Calacus engaged a wide range of regional audiences to raise Ricability’s profile across the UK and helped raise the number of hits to the organisation's website significantly.
