We might not be the best people to tell your story

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There are countless reasons for working with us.
As trusted advisers, we build long-term relationships with our clients.
But to be honest, here are ten reasons why you might not like what we do.

 
 
 

1. WE WON’T ALWAYS AGREE WITH YOU.

We’re consultants. We absolutely won’t just tell you what you want to hear. It’s our job to provide you with insights and the benefit of our knowledge and experience.

2. WE DON’T DO FLUFF.

There’s no blue-sky thinking, post-rationalisation, squaring of circles or an ideas lab filled with pop art and a lucky 8-ball. We’re real conversations and real results.

 
 
 

3. WE DON’T ALWAYS TAKE OUR TIME TO MAKE A DECISION.

Being an independent agency, we’re nimble, creative and committed to working in the fastpaced world of media rather than hiding behind policy documents you’ll never want to read.

4. YOU WON’T GET ALL OF US ALL OF THE TIME.

We tailor our accounts so they have the staff they need rather than just fitting our staff to the accounts we have. As a result you’ll always have experienced, highly capable PR consultants at your disposal.

 
 
 

5. WE WON’T LIE TO COVER UP YOUR MISTAKES.

We subscribe to the highest possible standards in PR as laid down by the PRCA and CIPR code of ethics. We will help you to mitigate for bad news but it’s always better to admit when something has gone wrong.

6. WE CAN’T (AND WON’T) DO ALL THE WORK.

We’ll support you as much as we can but if you’re not available for interviews when a journalist is on a deadline, there’s a fair chance he won’t accept us in your place. That’s what makes you and your story special.

 
 
 

7. WE WILL INTRUDE ON YOUR FREE TIME.

If a story breaks, an opportunity arises or a crisis occurs, don’t expect us to wait until business hours to get back to you. Traditional and social media wait for no one. Neither do we.

8. WE’RE NOT INTO SCHMOOZING.

Long lunches and boozy evenings with the media every day of the week are long gone, thankfully. We still have great contacts but we’ll get you coverage by telling your story in the right way to the right people.

 
 
 

9. WE’RE ON SOCIAL MEDIA A LOT.

It’s great for identifying news stories, engaging with media, finding new channels or audiences and establishing the best ways to promote you.

10. WE MAY UNDER-DELIVER.

If you think you should be front page of every paper and the lead story on the TV news, you’re probably going to be disappointed.

 
 

See, told you we were honest.

 

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You have to be fearless to have success.
— Serena Williams
 
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