Calacus appointed to promote fitness clothing brand LFT

Calacus has been appointed by LFT, Lifestyle Fitness Threads, to promote its range of gym clothing and daywear.

The fashion brand, which caters for those who enjoy standing out at the gym or want something comfortable when they’re out and about, is aiming to build its brand and secure concessions in major UK department stores.

Calacus Managing Director, David Alexander, said: “Everyone who works at Calacus is encouraged to go to the gym or play sport and LFT apparel certainly taps into modern culture.

“We will be working with their influencers to help them achieve their business goals and I have no doubt that they will go from strength to strength.”

LFT Director, Laz Bellamy, said: “We saw a number of agencies when looking to secure PR support but Calacus understood the challenges and opportunities we face and their media knowledge is second to none.

“We’ve already built up a strong following on social channels and Calacus are already proving their worth by engaging with influencers who can support us.”

For more information on LFT, please visit