PR 101

Is the latest Tiger Woods scandal the end for one of golf’s icons?

When a young African American took the world of golf by storm, he redefined what it meant to play what had until then been a predominantly white male preserve.

No black man had even been allowed to play the course until six years before 1997, when 21-year-old Woods delivered one of the greatest performances ever seen at a golf major.

Quickly becoming World Number One, Woods won 14 majors and become the first sportsman to earn over $1 billion

And then it all fell apart...

PR 101 – Make sure you have a robust PR plan before crisis strikes

Calacus has just returned from the recent SportAccord Convention held in the magnificent surroundings of Sochi, venue for the 2014 Winter Olympics.

‘Where Sport Meets’ is the slogan of the event which has become a must-attend meeting in the sport business calendar, but recent developments have put its future in doubt.

PR 101: Always prepare for the difficult interview questions

At Calacus, we do a fair amount of media training and the impressions our clients have ahead of the workshops are always the same.

They are cynical of the media, scared that the journalists are our to get them or that they have already decided what they are going to write or say, so they tend to be very wary.