When you invest in shirt sponsorship, raising awareness and increasing revenues are usually priorities, but for new Swansea City sponsor LeTou, giving something back to the local community was a focus.
Read MoreCalacus has been appointed by international gaming company LeTou to promote their Premier League football club sponsorship and charity initiatives with Swansea City for the 2017-18 season.
Read MoreIn football there are some "overprotective" and "paranoid" PR staff who make life difficult, says BBC News sports editor Dan Roan – but isn’t it understandable that clubs shield players from the spotlight?
Read MoreCalacus has been appointed by SpottoCash to help launch of its new weekly ‘spot-the-ball’ competition with former England and Arsenal goalkeeper David Seaman M.B.E. as lead judge.
Read MoreThe sexism row enveloping football after David Moyes said he might have to give female BBC journalist Vicki Sparks "a slap" is "depressing" to see, according to one sports-focused PR professional.
Read MoreThe #Piegate betting scandal/publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton United goalkeeper Wayne Shaw.
Read MoreThe furore over National League Sutton United’s betting controversy during their FA Cup tie against Arsenal could have been avoided with a comprehensive crisis communications plan.
Read MoreThe Champions League may be the greatest club competition in the world but UEFA also runs the Foundation for Children to help vulnerable children through sport and football in particular.
Read MoreThe storm surrounding England captain Wayne Rooney this week underlines the increasing challenges that sports stars now face with smartphones allowing everyone to film and photograph everywhere.
Read MoreRevelations in the Daily Telegraph about former England manager Sam Allardyce were as damning as they are embarrassing and there really was little he could do to save the situation.
Read MoreEngland manager Sam Allardyce's reputation lay in tatters this morning following a sting in the Telegraph in which he allegedly advised undercover reporters how to "get around" strict FA rules.
Read MoreFormer England coach Roy Hodgson has managed some of the world’s biggest clubs including Inter Milan and Liverpool, which would have prepared him well for the pressures of international management.
Read MoreThere is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal just after his team had lifted the FA Cup at Wembley.
Read MoreSince his arrival at Old Trafford less than two years ago, Louis van Gaal has struggled to convince Manchester United fans that he is the right man to replace Sir Alex Ferguson as the club’s long-term manager.
Read MoreThe Olympic Torch arrived in Brasilia recently and Syrian child refugee, Daqqah Hannan, 12, was among the first runners – demonstrating Rio 2016's commitment to highlight the plight of children in global society.
Read MoreCalacus will provide public relations support to launch of the ‘It’s a Penalty’ campaign to protect Brazilian children from exploitation and abuse during the Olympic and Paralympic Games in Rio later this year.
Read MoreJanuary sees the opening of the football transfer window, with clubs looking to sign replacements for injured players, boost title or promotion pushes or increase their chances of staving off relegation.
Read More