Amnesty International

Calacus survey – Sponsors need to do more to tackle human rights

Global event sponsors need to do more to address the issue of human rights in host cities, according to a survey undertaken by Calacus at the International Sport Convention in Geneva last week.

Only 12% of respondents believe that big brands do enough to tackle some of the challenges that face inhabitants ahead of major sporting events, with Amnesty International suggesting that freedom of expression is suppressed, people are forcibly evicted from their houses without compensation and construction workers building stadia are exploited.

A staggering 55% said that brands do not do enough while 33% were undecided.

While the figures paint a disappointing picture, they do provide brands with an opportunity to do more to tell their story and to provide tangible benefits for local communities.