Arsena

Preparation helps Germany win the PR World Cup

By Jens Grittner, DFB Press Officer 

Did the DFB have a specific strategy in place to promote the Germany team during the FIFA World Cup? 
The task was rather to channel and structure huge public interest in the team. We had 150 journalists travelling with the team. All games were shown live on ARD and ZDF, two of the three most popular channels in Germany.