Arsene Wenger

"Some PRs don't understand what makes the story" – John Cross

John Cross has been one of the UK’s leading sports journalists for more than 15 years, and as Chief Football Writer is an expert on the Premier League and England.

He’s just written a book entitled 'Arsene Wenger – The inside story of Arsenal under Wenger' and has seen a great deal of change in the way journalists and sports organisations interact.

Is it ever ok to lie to the media?

I remember as a sports journalist sitting in a manager’s office with the rest of the assembled media many years ago.

There were rumours, perhaps fuelled by an agent, that a French striker was going to sign for the top flight club whose manager we were talking to.