The world of media is changing.
Journalists are under increasing pressure to deliver – competing with other organisations that in the past they may not have considered as rivals.
The advent of smartphones and social networks now allows anyone to be a publisher, competing directly with newspapers, magazines, broadcasters and online platforms. It’s now vital to incorporate the PESO model (paid, earned, shared and owned media) to cut through the evolving media landscape.
Unlike most PR agencies, our team has worked for a wide range of media organisations including regional, national and international newspapers, magazines, broadcasters, news agencies and websites.
As a result, we speak the same language as the journalists we pitch to on a daily basis and can help you negotiate the complex, demanding and fast-paced media environment – so your story reaches the right audience.