Do you need any qualifications to succeed in PR?
Well, of course, they aren’t mandatory, but they can certainly help. And this doesn’t mean getting a PR degree or gaining a PR qualification just at the start of your career, but constantly updating your skills.
After analysing top communications professionals throughout Europe, the European Communication Monitor findings suggest that making the effort to continue gaining knowledge will benefit your career.
David Alexander, managing director at agency Calacus Public Relations said: "I took it upon myself to learn as much as I could and over the course of time, there is now a lot more in terms of resources for PR newbies to learn from.
“I also committed to taking the CIPR Chartered Practitioner qualification and worked hard to ensure I passed it first time.