Real Business – Would you bring a manager like David Moyes into your business?

Despite being caught up in various controversies, David Moyes has been named the new manager at West Ham United. Is it a good idea to introduce such a leader into your business?

Before it was official, rumours circulated that David Moyes could be named the new West Ham FC manager – an announcement that was met with disdain on social media, as fans of the team and the sport voiced disappointment of the potential decision.

David Alexander, founder of sports PR consultancy Calacus, admitted that while they are businesses that need results, football clubs and sports clubs are unlike other operations – due to the fact they’re so public.

Calacus to support London Football Awards

Calacus is delighted to be supporting the London Football Awards, which raises money for national charity, Willow.

Calacus founder and Managing Director David Alexander will be on the LFA Committee to provide communications support for the event, which next takes place in March 2018.

Willow is the only national charity working with seriously ill 16 to 40-year olds to fulfil uplifting and unforgettable Special Days. Each day is a life-affirming experience that can lift spirits, reunify families and be a source of strength when it’s needed most.

PR Week: Should PRs ever ask for copy approval?

Editorial control should (almost always) reside with the journalist - that's the consensus of PR pros contacted by PRWeek, after the issue of copy approval came to the fore following a spat involving TV presenter Clare Balding.

Journalist Ginny Dougary claimed Balding had been given editorial control over an article she wrote for Saga Magazine and had been allowed to remove and rewrite sections of the interview.

David Alexander, MD at Calacus PR and former sports journalist, said that early in his PR career he was once reprimanded for not demanding copy approval.

Calacus appointed to promote clothing brand LFT

Calacus has been appointed by LFT, Lifestyle Fitness Threads, to promote its range of gym clothing and daywear.

The fashion brand, which caters for those who enjoy standing out at the gym or want something comfortable when they’re out and about, is aiming to build its brand and secure concessions in major UK department stores.


Calacus has been appointed by Brian Cookson, the current President of the Union Cycliste Internationale (UCI), to run his re-election campaign.

Cookson, who became President of the world governing body for the sport of cycling in 2013, is standing for a second term on a platform to drive growth across all cycling’s disciplines, accelerate international development and champion cycling for transport and leisure.

He also aims to build on the restored credibility and best practice that he has overseen since becoming President.