ELITE BUSINESS: Businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden

As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix

On Saturday July 7, England went head-to-head against Sweden during the quarter-finals and, with England victorious, a bunch of overexcited fans went storming into a store celebrating by dancing around and jumping over furniture.

This could have been handled in two obvious ways by IKEA. Option A: ignore it. Option B: Issue a generic corporate statement slamming the behaviour. But there was a third option that the business decided to embrace…

BBC Radio Ulster – Has the Ulster Rugby scandal been handled well?

Ireland and Ulster rugby players Paddy Jackson and Stuart Olding may have been cleared of rape in March 2018, but the delay in a decision by the URFU and Ulster Rugby following their own investigation has polarised opinions.

Newspaper adverts have been taken out both condemning and supporting the players, protests have been staged and debate in traditional and social media has centred around sporting role models and sexual consent.

Calacus Managing Director David Alexander gives his views to BBC Radio Ulster on the latest developments in a saga that threatens to dominate the news agenda in Ireland for weeks to come. 

BBC Radio Ulster: What next for suspended Ulster Rugby players?

Ireland and Ulster rugby players Paddy Jackson and Stuart Olding have been cleared of rape.

They both denied raping the same woman in Mr Jackson's house in the early hours of 28 June 2016.

The players were immediately suspended by Ulster Rugby Club and the national team, who are now set to review whether the players warrant further punishment or censure.

Calacus appointed to promote PROGRESS Wrestling

Calacus has been appointed by PROGRESS Wrestling, as the world's leading independent wrestling company enters the most ambitious phase in its history.

PROGRESS, which has been staging shows since 2012 at historic venues including the Electric Ballroom in Camden; the O2 Academy, Brixton; and Alexandra Palace, Muswell Hill, is now set to stage the biggest independent pro wrestling event in the UK for more than 30 years when it runs at the SSE Arena, Wembley at the end of September. 

Calacus Managing Director, David Alexander, said: “I grew up watching Big Daddy and Giant Haystacks and then seeing the growth in popularity of WWE in the UK.

“PROGRESS has established itself as a fun-packed spectacle which is growing year to year. We’re looking forward to ensuring that their Wembley event is a packed house and that the personalities and drama of the shows is experienced by the widest possible audience.”

PR Week: Leeds United scores own goal with new badge

Leeds United Football Club's marketing team has had a tough 24 hours - the launch of a new badge was widely rubbished and the club has now promised to consult further. PR professionals are not impressed.

The reaction was overwhelmingly negative. Rival club Aston Villa, the English language Twitter feed of a Russian club, and plenty of other social media users rubbished the new emblem, with some making comic suggestions about its inspiration and origins, and a local MP wrote to the club to express his displeasure.

Just a few hours later the club told media that it accepted that it would have to go through further consultation before adopting the badge, a comment it has reiterated on its website this morning.

David Alexander, former football writer and founder of agency Calacus, said the club deserved a modicum of praise. "That they have announced that they would review the redesign after widespread negative responses is to their credit," he said.