The Daily Telegraph: Dina Asher-Smith has more medals to win - ice cream can wait

The life Dina Asher-Smith has lived for the past 22 years is about to change forever. From winning the European 100 metres title and becoming the fastest woman on the planet this year, she is now odds-on to make history, with two further gold medals up for grabs in the coming days.

That she will become the darling of British athletics seems inevitable – she is the natural heir to Jessica Ennis-Hill’s crown.

Expectation will grow, publicity will increase and marketing experts are already talking about seven-figure sponsorship sums.

Fame and fortune comes at a price, though, and David Alexander, managing director of sports PR consultancy Calacus, says Asher-Smith must be careful not to take her eye off the ball.

“She will have to be prepared for personal appearances, interviews and photoshoots, and being available for a raft of television shows, while at the same time ensuring her training is not affected,” he says.

ELITE BUSINESS: Businesses can learn from IKEA’s response to rowdy England fans following World Cup win over Sweden

As the hopes of England supporters get higher each day, excitement was on another level as the international football team defeated Sweden – a result that saw IKEA dragged into the mix

On Saturday July 7, England went head-to-head against Sweden during the quarter-finals and, with England victorious, a bunch of overexcited fans went storming into a store celebrating by dancing around and jumping over furniture.

This could have been handled in two obvious ways by IKEA. Option A: ignore it. Option B: Issue a generic corporate statement slamming the behaviour. But there was a third option that the business decided to embrace…

BBC Radio Ulster – Has the Ulster Rugby scandal been handled well?

Ireland and Ulster rugby players Paddy Jackson and Stuart Olding may have been cleared of rape in March 2018, but the delay in a decision by the URFU and Ulster Rugby following their own investigation has polarised opinions.

Newspaper adverts have been taken out both condemning and supporting the players, protests have been staged and debate in traditional and social media has centred around sporting role models and sexual consent.

Calacus Managing Director David Alexander gives his views to BBC Radio Ulster on the latest developments in a saga that threatens to dominate the news agenda in Ireland for weeks to come. 

BBC Radio Ulster: What next for suspended Ulster Rugby players?

Ireland and Ulster rugby players Paddy Jackson and Stuart Olding have been cleared of rape.

They both denied raping the same woman in Mr Jackson's house in the early hours of 28 June 2016.

The players were immediately suspended by Ulster Rugby Club and the national team, who are now set to review whether the players warrant further punishment or censure.

Calacus appointed to promote PROGRESS Wrestling

Calacus has been appointed by PROGRESS Wrestling, as the world's leading independent wrestling company enters the most ambitious phase in its history.

PROGRESS, which has been staging shows since 2012 at historic venues including the Electric Ballroom in Camden; the O2 Academy, Brixton; and Alexandra Palace, Muswell Hill, is now set to stage the biggest independent pro wrestling event in the UK for more than 30 years when it runs at the SSE Arena, Wembley at the end of September. 

Calacus Managing Director, David Alexander, said: “I grew up watching Big Daddy and Giant Haystacks and then seeing the growth in popularity of WWE in the UK.

“PROGRESS has established itself as a fun-packed spectacle which is growing year to year. We’re looking forward to ensuring that their Wembley event is a packed house and that the personalities and drama of the shows is experienced by the widest possible audience.”