PR Week: Leeds United scores own goal with new badge

Leeds United Football Club's marketing team has had a tough 24 hours - the launch of a new badge was widely rubbished and the club has now promised to consult further. PR professionals are not impressed.

The reaction was overwhelmingly negative. Rival club Aston Villa, the English language Twitter feed of a Russian club, and plenty of other social media users rubbished the new emblem, with some making comic suggestions about its inspiration and origins, and a local MP wrote to the club to express his displeasure.

Just a few hours later the club told media that it accepted that it would have to go through further consultation before adopting the badge, a comment it has reiterated on its website this morning.

David Alexander, former football writer and founder of agency Calacus, said the club deserved a modicum of praise. "That they have announced that they would review the redesign after widespread negative responses is to their credit," he said.

The Times: Save your brand’s reputation through crises

Taking over a crisis-hit business requires special qualities in a leader, not least the humility to admit things went wrong, apologise and fix the company

When the board of under-fire Uber parachuted in Dara Khosrowshahi this August, following disgraced founder Travis Kalanick’s gruesome end, few envied the new chief executive’s mission.

With the ride-hailing giant battling multiple crises – accusations of stealing technology, sexual misconduct, bullying and the potential withdrawal of licences in key markets, on top of a cluster of executive-level departures – the Iranian-American faced a colossal uphill struggle to repair the brand’s reputation.

Real Business – Would you bring a manager like David Moyes into your business?

Despite being caught up in various controversies, David Moyes has been named the new manager at West Ham United. Is it a good idea to introduce such a leader into your business?

Before it was official, rumours circulated that David Moyes could be named the new West Ham FC manager – an announcement that was met with disdain on social media, as fans of the team and the sport voiced disappointment of the potential decision.

David Alexander, founder of sports PR consultancy Calacus, admitted that while they are businesses that need results, football clubs and sports clubs are unlike other operations – due to the fact they’re so public.

Calacus to support London Football Awards

Calacus is delighted to be supporting the London Football Awards, which raises money for national charity, Willow.

Calacus founder and Managing Director David Alexander will be on the LFA Committee to provide communications support for the event, which next takes place in March 2018.

Willow is the only national charity working with seriously ill 16 to 40-year olds to fulfil uplifting and unforgettable Special Days. Each day is a life-affirming experience that can lift spirits, reunify families and be a source of strength when it’s needed most.

PR Week: Should PRs ever ask for copy approval?

Editorial control should (almost always) reside with the journalist - that's the consensus of PR pros contacted by PRWeek, after the issue of copy approval came to the fore following a spat involving TV presenter Clare Balding.

Journalist Ginny Dougary claimed Balding had been given editorial control over an article she wrote for Saga Magazine and had been allowed to remove and rewrite sections of the interview.

David Alexander, MD at Calacus PR and former sports journalist, said that early in his PR career he was once reprimanded for not demanding copy approval.