Premier League

Calacus appointed by international gaming company Letou to promote Swansea FC partnership

Calacus has been appointed by international gaming company Letou to promote their shirt sponsorship of Premier League football club Swansea City for the 2017-18 season.

Calacus will launch Letou’s consumer-facing campaign ‘Letou Goals for Good’ which will promote their sponsorship to support local charities in South Wales.

Letou will feature on the front of home, away and training kits with branding visible at the stadium and all marketing materials.

The New Indian Express: Manchester United sack managers the hard way

There is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal.

Some are calling the manner of the Dutchman's departure from United a "public relations disaster" for England's most famous club as it prepares to name Jose Mourinho.

The Dutchman was "apparently informed" of his impending departure by his wife Truus on Saturday night after United had won the FA Cup, the BBC reported. She had just read a news report on the Internet.

Van Gaal's predecessor David Moyes also found that he was to be fired from the media before he was told by Manchester United.

Calacus sports public relations agency managing director David Alexander said: "It is a public relations disaster for news to leak that he was to be replaced almost before his team had even changed out of their playing kit after savouring an extra-time victory at Wembley."

Gorkana – How Twitter’s ‘live’ offering will provide value for PR

Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector.

Gorkana speaks to sports agencies M&C Saatchi Sport & Entertainment and Calacus to find out what this means for PR.

Leicester City FC: Putting reputation before performance

Star performers can sometimes earn a reputation for wild behaviour and nowhere more is this apparent than the world of sport – whether it be players spilling out of nightclubs in the early hours or FIFA officials alleged with their hands in the till the back page stars are no strangers to the front pages.

PR expert: Kinnear job should have been handled better

PR expert: Kinnear job should have been handled better

Following some misguided comments by newly-appointed Newcastle United Director of Football Joe Kinnear about the fans and the manner in which the appointment had been communicated to the media, Calacus MD David Alexander was asked to comment by ITN: