David Alexander MCIPR, Managing Director of Calacus
and Stephen Waddington MCIPR, European Digital & Social Media Director at Ketchum have been announced by the Chartered Institute of Public Relations (CIPR) as the latest ‘Chartered Public Relations Practitioners’.
Chartered Public Relations Practitioner’ accreditation, the gold standard of professionalism in public relations practice, was awarded to David and Stephen after completing a rigorous assessment of his leadership, strategy, learning and innovation in communications; a comprehensive original piece of work; and a candidate interview, which together showcased their commitment to continuous learning and development.
David Alexander said:
“I have always believed that professional study is an integral part of public relations and I am delighted and honoured to have achieved Chartered status.
“Having been supported by many superb PR practitioners throughout my career – and helping many young consultants seeking to establish themselves in this fascinating and exciting industry – I fully believe that CIPR qualifications are a benchmark of excellence.
“PR sometimes struggles to justify its own worth but it is a profession that will play an increasingly integral role in society and it is up to us to ensure the highest possible standards are maintained at all times.”
Stephen Waddington said:
“Achieving Chartered Practitioner accreditation has been challenging. It sets a high benchmark and is comparable to the requirement placed on Chartered status in other professions such as accounting and marketing. If you believe as I do that the public relations industry needs to make the shift from a craft to a profession then you should sign up to Continuous Professional Development (CPD) via the CIPR and start your own journey to Chartered Practitioner.”
Commenting Jane Wilson MCIPR, CIPR CEO said:
“Chartered Practitioners are setting the bar for future generations of public relations leaders, by achieving the gold standard award for the CIPR and the public relations profession. This status delivers parity with other business disciplines, and supports our Royal Charter obligation to promote, for the public benefit, high levels of skill, knowledge, competence, standards of practice and professional conduct. My huge congratulations to David and Stephen on this achievement.”
Notes to Editors
About the CIPR Chartered Public Relations Practitioner Programme
Chartered Public Relations Practitioner status is the highest professional standard awarded to members of the CIPR who have demonstrated an outstanding level of professional practice, knowledge, and a commitment to continuous learning and development.
This is demonstrated by a Statement of Experience; an original piece of work of between 3,000 and 4,000 words critically reflecting on an issue or subject drawn from the candidate’s own professional experience; and, at interview. Full membership and participation on the CIPR’s Continuous Professional Development scheme is mandatory for those wishing to apply and also to retain the status.
A full list of current CIPR Chartered Public Relations Practitioners can be found via the CIPR website.
About the CIPR
Founded 1948, the Chartered Institute of Public Relations is the professional body for public relations practitioners in the UK. With 10,000 members involved in all aspects of PR, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies, representing its members and raising standards through education and training.
Senior Policy & Communications Officer
Tel: +44 (0)20 7631 6915
Mob: +44 (0)7891 202 484
Chartered Institute of Public Relations, 52-53 Russell Square, London, WC1B 4HP