Pitching for new business is costly, and losing a valued client even more so. It is in the agency’s interests to nurture its relationships with clients, so that they last. But agencies have to be realistic, not all relationships will stand the test of time.
David Alexander, Managing Director at Calacus Public Relations says:
Mix it up. For large accounts, agencies need to mix their teams up a little every few months. It’s important to get a blend between having fresh ideas and maintaining continuity.
Get closer and be personal. PR is all about people so it’s essential that consultants give their clients the personal service that they require rather than just tick coverage or target boxes without being close enough to a business to see how it evolves.
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