Are you really cut out for a career in PR?
There are some people who are made for this business, and they share certain characteristics.
Because it is so centred on communications, it is not surprising that PR tends to attract sociable people.
David Alexander, managing director of agency Calacus Public Relations:
“With so many varying types of PR account, from consumer to corporate, campaigning to charity, there are a range of requirements that suit most personalities. But if you’re easily disheartened by rejection or lack the initiative to find different ways of solving problems, PR may not be for you.”
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