Boris Johnson

PR Week – UK embraces American Football like never before

Interest in American Football in the UK appears at an all-time high ahead of Sunday's Super Bowl 50, the final showdown of the NFL season pitching the Carolina Panthers against the Denver Broncos in Santa Clara, California.

According to data from social media metrics firm Brandwatch React, the UK is the country tweeting about #SB50 most after the US and its neighbour Canada.

Oliver Barr, a consultant at UK sports PR agency Calacus PR, said that the Wembley games and broadcast coverage had "undoubtedly spearheaded the growth in popularity of the NFL in the UK."