Calacus AIBA

PR Week – Rugby concussion concerns grow and pose comms headache after BBC documentary

The worlds of rugby and healthcare face renewed comms challenges over growing concerns about the issue of concussion and head injuries in the sport, following a BBC documentary.

The came to the fore during the Six Nations tournament earlier this year, with the second of three such injuries suffered by Wales' George North in particular putting a focus on whether measures for managing players who had suffered head injuries were sufficient - especially in the amateur game, which does not enjoy the same on-hand medical support.

David Alexander, former sports writer and managing director of sports agency Calacus PR, said: "While the plight of George North has been a great shame for the player, it has served to raise the issue of head injuries in a way that few other incidents have done...."