Charity PR

PR Moment - Why PR needs a makeover

The problem with PR is that everyone thinks they can do it. To an outsider who sees the way PR is portrayed on TV, a PRO’s job is to wine, dine and spin.

David Alexander, managing director of agency Calacus Public Relations:

PR Moment - What is the perfect PR personality?

Are you really cut out for a career in PR?

There are some people who are made for this business, and they share certain characteristics.

Because it is so centred on communications, it is not surprising that PR tends to attract sociable people.