David Moyes

PR Week: A depressing reflection on the game say PRs after latest sexism storm

The sexism row enveloping football after David Moyes said he might have to give a female journalist "a slap" is "depressing" to see, according to one sports-focused PR professional, but the Sunderland manager deserves "some credit" for his swift apology, another says.

David Alexander, founder of Calacus PR and former football journalist, said: "With the exception of presenters on Sky Sports News, women in sports journalism still have to work far harder than their male counterparts to gain the respect and acceptance that they deserve."