Bringing the sports world together with SDM

The challenge

Sports Development Marketing have held major sports conventions in the UK and Switzerland and wanted support with media management for high profile guests.

With a number of major sports conferences and summits taking place throughout the year, SDM wanted to stand out in a crowded market.

The strategy

Calacus used its contacts in the international sport media world to engage with major sports news wires, broadcasters and writers to ensure widespread attendance at the conventions.

Calacus also targeted key opinion-formers and decision-makers within both the sports news media and sports industry and provided talking points for key speakers.

The outcome

SDM’s event proved to be great successes, with newsworthy speakers dominating the sports news agenda. The conventions are now set to be permanent fixtures
on the sport business calendar.