LAUNCHING A GLOBAL PARTNERSHIP WITH LYMPO AND CAROLINE WOZNIACKI
THE CHALLENGE
Fitness and blockchain app Lympo wanted to launch their new partnership with tennis superstar Caroline Wozniacki in Monaco.
Wozniacki is the first female athlete to endorse a blockchain product, with Lympo motivating people to exercise and be healthy.
THE STRATEGY
Calacus used its expertise in event management and its contacts in the international sports media world to devise some memorable content for the launch.
Calacus also targeted opinion-formers in key markets to further help to promote Lympo and its exciting vision.
THE OUTCOME
The Lympo launch proved to be a great success, with more than 100 pieces of coverage which helped secure profile for Lympo.
Lympo's market capitalisation also trebled as a result of the increased credibility Wozniacki brings and the breadth of coverage for the story worldwide.
"When Lympo launched its partnership with tennis superstar Caroline Wozniacki in Monaco, Calacus took care of our communications strategy and exceeded expectations.
With only a short time to prepare, they ensured that our launch was hugely successful, using their wealth of contacts to secure widespread coverage around the world and produce some iconic photography on a Monaco superyacht.
The Calacus team rose to every challenge and Lympo’s profile and market cap saw a significant rise as a consequence and we would have no hesitation working with them again.”
— Ada Jonušė Lympo CEO and Co-founder