London, February 02, 2015 – Calacus has hired former London & Partners Head of Communications Jacqueline French as a senior consultant.
Jacqueline spent six years at London & Partners (formerly Visit London), latterly as Head of Communications, where she oversaw the international promotion of the capital’s tourism offering including major events such as the London 2012 Olympic and Paralympic Games and the Royal Wedding of HRH Prince William to Kate Middleton.
Led by David Alexander, Calacus provides PR consultancy to organisations with an interest in sport, working with governing bodies, sponsors, suppliers and charities.
David Alexander said: “Jacqueline has a superb track record in running international campaigns and promoting major events and I am delighted that she has joined Calacus. Her wealth of experience will be a great asset and help us as we seek to grow our client roster.”
Jacqueline started her career at Burson Marstellar working on key brands such as Accenture and eBookers in the UK, Europe and USA before joining the Zoological Society of London.
She then moved to GCI where she managed international accounts including British Airways as well as consumer and sponsorship programmes for Visa UK.
“This is an exciting year for Calacus and I’m looking forward to this new opportunity and to help grow the business within the sports sector,” said Jacqueline.
Current and recent Calacus clients include the AIBA, the International Boxing Association; The Laureus Sport for Good Foundation; IOC Member Sergey Bubka; Geneva 2014 Sports Convention; and charities including HEART UK and Macmillan Cancer Support.