Calacus NEWS

Farah has been fighting a lone PR battle

Mo Farah is the golden boy of British athletics and rightly so.

Likeable, charming and successful, he is a poster boy who has done everything right.

But the accusations of doping levelled by the BBC at his coach Alberto Salazar have created a media storm that have threatened to derail Farah's season and maybe his reputation.

Click HERE to read our thoughts in the Sunday Telegraph.

Calacus appoints Kate Brewer to senior consultant role

London, August 5, 2014 – Calacus has appointed Kate Brewer as a Senior Consultant.

Kate joins from Performance Communications where she spent six years working for clients including online betting comparison site Oddschecker, sports nutrition company Multipower, BMW sports marketing and sailing sponsor Pindar as well as UK Athletics sponsor Alfa Romeo and the Gold Challenge.

Before joining Performance Communications, Kate worked in the press office for the Laureus World Sports Awards and Laureus Sport for Good Foundation, a current Calacus client.

She will manage Laureus UK PR support for Calacus as well as leading lead new business development strategy.

Led by David Alexander, Calacus provide PR consultancy to organisations with an interest in sport, working with governing bodies, sponsors, suppliers and charities.

Kate said: “I’m really excited to be joining Calacus, having worked with David Alexander over the past ten years.

“Calacus has a great mix of sports and charity clients and I’m looking forward to helping the agency built on its success.”

David Alexander said: “I’ve told Kate since we first starting working together many years ago that I would jump at the chance to work with her if the opportunity arose and she will undoubtedly strengthen our senior team.” 

Current Calacus clients include the AIBA, the international boxing association; The Laureus sport for Good Foundation; IOC Member Sergey Bubka; Geneva 2014 Sports Convention; and charities including HEART UK and Macmillan Cancer Support.