Gorkana – How Twitter’s ‘live’ offering will provide value for PR

Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector.

Gorkana speaks to sports agencies M&C Saatchi Sport & Entertainment and Calacus to find out what this means for PR.

PR Moment – Is PR a profession?

PR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy. 

Becoming a fully-fledged profession may not be the best thing for PR, but having recognised PR qualifications surely can’t do you any harm. Especially if it can increase your pay, which it could well do. 

David Alexander, managing director at agency Calacus Public Relations: “The problem PR has faced over the years, ironically, is one of its own reputation...."


Calacus has been appointed to provide public relations support for the launch of the ‘It’s a Penalty’ campaign to protect Brazilian children from exploitation and abuse during the Olympic and Paralympic Games in Rio later this year.

In a bid to tackle the commercial sexual exploitation and abuse of children, ‘It’s a Penalty’ aims to raise awareness amongst those travelling to Rio, and worldwide, that vulnerable children are at risk of being groomed and exploited. It’s wrong and together we can do something about it.