The New Indian Express: Manchester United sack managers the hard way

There is no easy way to sack a Premier League manager and Manchester United have found that out the hard way with their firing of Louis Van Gaal.

Some are calling the manner of the Dutchman's departure from United a "public relations disaster" for England's most famous club as it prepares to name Jose Mourinho.

The Dutchman was "apparently informed" of his impending departure by his wife Truus on Saturday night after United had won the FA Cup, the BBC reported. She had just read a news report on the Internet.

Van Gaal's predecessor David Moyes also found that he was to be fired from the media before he was told by Manchester United.

Calacus sports public relations agency managing director David Alexander said: "It is a public relations disaster for news to leak that he was to be replaced almost before his team had even changed out of their playing kit after savouring an extra-time victory at Wembley."

SportBusiness – Calm head in a crisis: 7 ways to deal with a negative news story

“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future.”

So said David Alexander, managing director of independent sports PR consultancy Calacus when SportBusiness International asked him to reflect on the way that Maria Sharapova handled the news of her recent drug offence.

“She was humble and proactive, took responsibility and accepted that she had let down her fans and her sport, rather than focusing on her own personal reputational damage as some sports stars may have done.”

So what else can we learn from the Russian star’s story?

Gorkana – How Twitter’s ‘live’ offering will provide value for PR

Twitter reported its financial results for the quarter ending on March 31 this week, highlighting its ‘live’ strategy for 2016, which will focus on creating more premium content, particularly in the sports sector.

Gorkana speaks to sports agencies M&C Saatchi Sport & Entertainment and Calacus to find out what this means for PR.

PR Moment – Who are the best clients in PR?

We asked agency chiefs who their favourite clients are.

They may not have named any names, but clients who stand out are the ones they have a personal relationship with, those who understand PR and who are also honest and straight-talking.

Mind you, it also helps if they pay on time and create fantastic products and services...

PR Moment – Is PR a profession?

PR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy. 

Becoming a fully-fledged profession may not be the best thing for PR, but having recognised PR qualifications surely can’t do you any harm. Especially if it can increase your pay, which it could well do. 

David Alexander, managing director at agency Calacus Public Relations: “The problem PR has faced over the years, ironically, is one of its own reputation...."