PR Week – Rugby concussion concerns grow and pose comms headache after BBC documentary

The worlds of rugby and healthcare face renewed comms challenges over growing concerns about the issue of concussion and head injuries in the sport, following a BBC documentary.

The came to the fore during the Six Nations tournament earlier this year, with the second of three such injuries suffered by Wales' George North in particular putting a focus on whether measures for managing players who had suffered head injuries were sufficient - especially in the amateur game, which does not enjoy the same on-hand medical support.

David Alexander, former sports writer and managing director of sports agency Calacus PR, said: "While the plight of George North has been a great shame for the player, it has served to raise the issue of head injuries in a way that few other incidents have done...."

Leicester City FC: Putting reputation before performance

Star performers can sometimes earn a reputation for wild behaviour and nowhere more is this apparent than the world of sport – whether it be players spilling out of nightclubs in the early hours or FIFA officials alleged with their hands in the till the back page stars are no strangers to the front pages.

PR Moment – Making PR more flexible benefits the PR industry as well as parents

While nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do (source: Timewise Flexible Jobs Index). So, on the face of it, If you want to work flexible hours, then you should look for a job out of PR, and preferably out of the UK!

Farah has been fighting a lone PR battle

Mo Farah is the golden boy of British athletics and rightly so.

Likeable, charming and successful, he is a poster boy who has done everything right.

But the accusations of doping levelled by the BBC at his coach Alberto Salazar have created a media storm that have threatened to derail Farah's season and maybe his reputation.