PROSKE group appoints Calacus PR ahead of UK launch

International hospitality agency PROSKE group has appointed Calacus PR as it bids to establish itself in the UK.

As a full-service hospitality agency, PROSKE group is aiming to further develop and strengthen its position in the global sports community as a highly professional and experienced partner for global sponsors and corporations.

PROSKE group has provided sports hospitality support for clients including Coca-Cola, UBS and Burger King at the FIFA World Cup in Germany in 2006 and then Coca-Cola, again and Swisscom at UEFA EURO 2008 in Austria and Switzerland.

Run by former national sports journalist David Alexander, Calacus will provide media relations and strategic communications support to PROSKE group, which is developing its position in the international sports community as a hospitality expert for major international sporting events.

Commenting on the new partnership, Rene PROSKE, Managing Director, said: “We are delighted to work with Calacus to continue our growth in the UK sport business market.

“In view of London 2012, it is important to have experienced media experts in London and someone who shares a common commitment not only to the region but to helping companies maximise the untapped opportunities in the global sport business community.”

Dr. Andreja Wieser, Head of Sports, is convinced that “Calacus possesses a wealth of knowledge of the UK sports media and understands the global sport business community.

“For PROSKE group, it is important to use public relations and strategic sports business and media relations across a variety of markets, countries, languages and cultures. As a global hospitality services provider, our goal is to further strengthen our competence in the sports business and we believe that Calacus can help communicate our state of the art hospitality services to the corporate market and sponsors of the global sport market community.”

Calacus Director David Alexander said: ““Calacus has great experience working with businesses, charities and athletes across the sporting world and we are delighted to have been appointed to work with PROSKE at this hugely exciting time for their business.

“The UK is a burgeoning location for sports events, particularly with London 2012 just over two years away and PROSKE undoubtedly has a role to play in the wide range of UK sports events.”

Founded in 1986, PROSKE group has provided hospitality support for sponsors and corporations in 60 countries around the world.

A one stop shop for first class hospitality programmes for sponsors and corporations, PROSKE group has high level knowledge of sports protocol and excellent contacts throughout sport, particularly the Olympic Movement.

PROSKE group has worked with a number of prestigious companies at major sporting events including Coca-Cola, who it supported at the FIFA World Cup 2006 and UEFA EURO 2008 championships.

Other sports clients include FIS (International Ski Federation) UBS, Burger King and Swisscom.