There’s no doubt that 2020 has been a strange year, but despite the lockdowns, sport from grassroots to elite level has still been full of drama and controversy on and off the field.
Read MoreWe look at the best and worst communicators in sports from the previous week as Jose Mourinho shows his sense of humour and the UCI ducks into trouble.
Read MoreWe look at the best and worst communicators in sports from the previous week as Julian Alaphilippe pays tribute to his late father and the handball rules continue to cause confusion.
Read MoreAfter years of doping scandals and PR crises, PRWeek approached sports marketing experts to see if there is still a post-Sky appetite to sponsor the world's most lucrative pro cycling team.
Read MoreNot so long ago, cycling was broken – our relationships with fans, sponsors, the IOC, WADA and the media but the sport has made tremendous progress over the past four years to rebuild cycling’s reputation.
Read MoreCalacus has been appointed by President of the Union Cycliste Internationale (UCI), Brian Cookson, to run his re-election campaign on a platform to drive growth, increase credibility and promote cycling.
Read MoreTrying to restore the reputation of one of the world’s most damaged sports is no easy task, but that’s exactly the challenge Sébastien Gillot accepted when joined the UCI under new President Brian Cookson.
Read MoreCycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.
Read MoreWhoever is advising Lance Armstrong ahead of the rare interviews he gives must be having a tough time with the disgraced cyclist still talking as if he is little more than a passive victim in one of sports greatest scandals.
Read MoreCalacus has been appointed by Bespoke Performance Lab, the UK’s leading elite-level training performance centre for amateur athletes taking part in long distance running events, triathlons and cycling.
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