It is no surprise in this era of rolling 24/7 news, there have been plenty of sports crises hitting the headlines and there are certainly lessons to learn from some of the notable controversies of the past 12 months.
Read MoreWhen you invest in shirt sponsorship, raising awareness and increasing revenues are usually priorities, but for new Swansea City sponsor LeTou, giving something back to the local community was a focus.
Read MoreCalacus has been appointed by international gaming company LeTou to promote their Premier League football club sponsorship and charity initiatives with Swansea City for the 2017-18 season.
Read MoreThe #Piegate betting scandal/publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton United goalkeeper Wayne Shaw.
Read MoreThe furore over National League Sutton United’s betting controversy during their FA Cup tie against Arsenal could have been avoided with a comprehensive crisis communications plan.
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