Can Jerry Maguire provide us with communications lessons after writing a mission statement, losing his job and most of his clients and focusing on people over profits? Hell Yeah!
Read MoreIncluding a budget is vital to ensure the organisation is able to find an agency or individual that best suits their needs. Here are our top 10 reasons why clients must include a budget in their RFPs.
Read MoreCalacus has been appointed by consultants Legends International, which develops and delivers commercial platforms for sports and leisure experiences, as it plans to grow its global business.
Read MorePR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MoreSport is big business and networking is key for individuals and organisations in the global sports industry – so says Nigel Fletcher who runs the International Sports Chamber of Commerce.
Read MoreClients who understand PR and who are also honest and straight-talking as well as build up a personal relationship with their agency form the best relationships and get the best results.
Read MoreGetting your first job in PR – or many other professions for that matter – is never easy, but the real challenge I’ve found in many of the young charges who have done internships with me is the lack of initiative.
Read MoreWhen Jeremy Corbyn stood as a candidate to become leader of the Labour Party earlier this year, few gave him much chance of success but his victory was a shock to the public and pundits alike.
Read MoreThe world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreIOC Member and IAAF Vice President Sergey Bubka has reiterated his belief that sport has the power to transform communities, bring people together and can be used as a means of positive change.
Read MoreWith businesses tightening their budgets anyway they can, it is essential to know why hiring a public relations agency is important and the value it can bring but how do you measure the value of PR?
Read MorePublic relations is a sophisticated and professional business – and industry governing bodies CIPR and PRCA do a great deal to underline the knowledge and value of their membership and diversity of skills.
Read MoreI was at the PRCA Future of PR summit last week where there was plenty of talk about the changing face the industry, the emergence of analytics, data and the digital world as key elements of the PR repertoire.
Read MoreA report in the Wall Street Journal suggests that Blackberry is planning to get rid of up to 40% of its staff and yet it seems like only yesterday that they were the market leaders and their product essential.
Read MoreAs PR consultants, we often have to deal with sensitive issues – what may seem trivial to most can provoke the most exaggerated reactions in customers, stakeholders and, most importantly, the media.
Read MoreShoreditch specialist business incubator Accelerator, part of London Met University, has appointed Calacus to provide public relations and student mentoring support at its East London headquarters.
Read MoreAs the recession has continued and media staff are cut, busy journalists are even more rushed and they have precious little time for niceties, particularly from PROs who they have never met.
Read MorePitching for new business is costly, and losing a valued client even more so. It is an agency’s interests to nurture its partnerships so that they last, but not all relationships will stand the test of time.
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