Calacus To Provide Sponsorship Support For Messi Autobiography

Leading sports sponsorship and PRconsultancy Calacus has teamed up with Grupo Maori and EMA of London to promote the forthcoming autobiography of Lionel Messi, the world’s greatest footballer.

Lionel Messi, who scored a record of 91 goals in 2012 and won the Ballon D’Or for the fourth time, is launching his book, ‘Lionel Messi – The story of his life’ which will tell the story of the man behind the legend.

Grupo Maori, from Argentina, has exclusive rights to publish the book in association with UNICEF and FIFA and all funds from its sale will be used to support the activities of the Leo Messi Foundation, which provides education and healthcare for disadvantaged children.

Lionel Messi said: “I have worked so hard to get to where I am and I am determined to use my success to help young people less fortunate than myself. Seeing a child smile and find hope where none previously existed is precisely why I set up my Foundation in the first place.”

Calacus will utilise their network of contacts to broker sponsorship opportunities for the book and to raise awareness of it ahead of publication.

Calacus Managing Director David Alexander said: “As an Arsenal fan, I’ve been privileged to see first-hand what an incredible footballer Lionel Messi is – even if it has come at the expense of my beloved team! Calacus is tremendously excited to be working with Lionel to promote his new book, which, like the man himself, is bound to be a winner.”


About the Leo Messi Foundation

The Leo Messi Foundation was set up in 2007 to provide access to education and healthcare for under-privileged children.

To find out more please visit

Lionel Messi plays for FC Barcelona and Argentina.

‘Lionel Messi – The story of his life’ will be published in more than 50 countries and will be available in hard back and digital copies with material updated on a regular basis.

About Calacus

Calacus was established in 2007 by David Alexander, who has a wealth of experience as a sports sponsorship and PR consultant.

A journalist for the Sunday Telegraph, The Guardian, The Times and BBC for a decade, David joined Weber Shandwick, before working for Hill and Knowlton and Porter Novelli.

Calacus clients include the Laureus World Sports Awards; IOC Member Sergey Bubka; AIBA, the International Boxing Association; the British Sport Museum and international media agency, Mindshare.

About EMA of London

EMA of London is a dynamic international trade consultancy.

It helps companies from around the world find the best partners, agents or distributors to enter new overseas markets or expand in existing international markets. It connects clients to buyers or sellers so that they achieve maximum sales value for their products and services in their target market.


For more information, please contact David Alexander, Calacus:


or tel: +44 7802 - 412424