LAUNCHING A PARTNERSHIP BETWEEN THINKMARKETS AND AMIR KHAN

 
LAUNCHING A NEW PARTNERSHIP BETWEEN THINKMARKETS AND AMIR KHAN

THE CHALLENGE

To devise and launch a new partnership between financial traders ThinkMarkets and world champion boxer Amir Khan.

THE STRATEGY

Calacus devised ‘Ring the Changes’, a corporate social responsibility programme which will see under-privileged young people given training and job opportunities in the financial sector and through sport.

THE OUTCOME

Think Markets raised significant sums to fund its initiatives and continues to work with Amir Khan to support young people.

“We were pleased to see Calacus deliver results above what was expected at our PR event. Solid organisation and last-minute trouble shooting are the strongest parts of the team’s skillset.”

— Dafni Serdari. Digital Marketing & Content Manager, ThinkMarkets

 
Allie Astell