MAXIMISING LETOU'S SPONSORSHIP OF SWANSEA CITY AND INTER MILAN

 
WORKING WITH THE LETOU TO MAXIMISE SPONSORSHIP OF SWANSEA CITY AND MILAN

THE CHALLENGE

To establish LeTou as one of the leading gaming platforms in international sports in a highly competitive market.

THE STRATEGY

Calacus worked with the LeTou senior management team to identify opportunities to maximise its sponsorship of Premier League Swansea City and Serie A giants Internazionale Milan.

THE OUTCOME

Letou attracted widespread praise for their ‘Goals for Good’ initiative and their CEO has become a leading expert on gaming issues in international media.

The exposure has prompted them to plan expansion of their sports portfolio to shirt sponsorship around the world.

“Calacus understand the complexities of international communications and how to adapt to a variety of media cultures. Our successful Premier League shirt sponsorship also owes much to Calacus and their understanding of professional sports clubs and associations. Their activities have achieved global exposure which has helped establish LeTou as one of the leaders in global gaming.”

— Paul Fox, CEO, LeTou

 
Allie Astell