White Paper: How prepared are you if a crisis strikes?
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently" Warren Buffett
There are countless brands and organisations whose lack of preparation for a crisis has devastated or destroyed their reputation.
So when is the last time that you reviewed your crisis planning or messaging and are you confident that you’re doing everything to prevent a crisis from occurring?
Given the scandal-seeking nature of the media, it makes sense to be prepared for when, not if, crisis strikes.
The truth is, without regular analysis of your crisis planning; reviews of your draft statements and question and answer documents; and simulations under the guidance of experienced crisis communications consultants, you’re leaving your hard-earned reputation to chance.
After all, you cannot stop every potential risk to your reputation.
What you can do is prepare, prepare and prepare again.
"By failing to prepare, you are preparing to fail" Benjamin Franklin
DOWNLOAD OUR WHITE PAPER BELOW AND TAKE OUR SIMPLE QUIZ TO SEE HOW PREPARED YOU ARE FOR A CRISIS