Planning and transparency can alleviate many of the crises we have seen in sport during 2023, but again it has been a year where foolhardy responses have done more harm than good.
Read MoreCalacus has been appointed by STIHL GB to promote its TIMBERSPORTS® extreme sport series and to bring the sport to life over the course of 2023, including the British Championships.
Read MoreWe’ve seen over the years that good communications planning and crisis preparedness is vital for sports organisations – and in 2022 there were more high profile problems.
Read MorePitching your story to journalists and media outlets is an effective way to generate exposure and awareness, but it’s easy to make mistakes that can prevent your story from being covered.
Read MoreWe’ve seen over the years that the principles of good communications planning and crisis preparedness continue to leave much to be desired – and sport in 2021 was no exception.
Read MoreOlympic gold medallist Missy Franklin discusses idea that girls’ and boys’ sports is becoming an outdated concept, as highlighted in the Laureus Sport for Good Annual Review for 2020.
Read MorePhil Andrews, CEO of USA Weightlifting writes about the extreme circumstances and the mental wellbeing challenges that athletes have faced in preparing for Tokyo 2020.
Read MoreDuring Euro 2020, the England football team showed just how powerful a role sport can have on society, by raising awareness for inequality and promoting diversity throughout.
Read MorePress releases can be invaluable for if done correctly, generating buzz, building brand awareness, and attracting new customers, investors, partners or participants.
Read MoreIs cold calling journalists OK? Can you send a generic press release to a wide range of media to get the best possible results? Can a great piece of coverage transform your business and your profits?
Read MoreThere was a time when it seemed as if ‘The Special One’ Jose Mourinho could walk on water, but things began to unravel towards the end of his second spell at Chelsea and then again at Manchester United.
Read MoreWhen badminton lost its appeal against UK Sport funding cuts for the Tokyo 2020 Olympic Games, Chris and Gabby Adcock’s dream of winning an Olympic medal looked to be over once and for all.
Read MoreIt’s been labelled ‘the impossible job’ and there’s always been huge expectation surrounding the England football team, but there is no doubt that Gareth Southgate has been a revelation since taking over as coach.
Read MoreThere are very few sports that allow women and men to compete on level terms, with funding and coverage typically limited – but Formula One powerboating continues to be an inspiring exception.
Read MoreEditorial control should reside with the journalist – that's the consensus of PR pros, after the issue of copy approval came to the fore following a spat involving TV sports presenter Clare Balding.
Read MoreIt’s been a whirlwind couple of years for Seren Bundy-Davies, the only Welsh representative in Team GB's athletics team for Rio 2016, and who recently won bronze at the Beijing World Athletics Championships.
Read MoreFormer England coach Roy Hodgson has managed some of the world’s biggest clubs including Inter Milan and Liverpool, which would have prepared him well for the pressures of international management.
Read More