Steve Atkins is one of the leading sports communications directors. He spent 14 years at Chelsea FC, during the most successful spell in their history, before joining McLaren Racing in 2022.
Read MoreWe look at the best and worst communicators in sport from the previous week as Tom Daley makes a splash for Comic Relief and F1 fudges a review into the Abu Dhabi debacle.
Read MoreThere are very few sports that allow women and men to compete on level terms, with funding and coverage typically limited – but Formula One powerboating continues to be an inspiring exception.
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