This was always going to be a momentous week for Fifa, which see incumbent President Sepp Blatter take on Prince Ali bin al-Hussein, who has the support of Uefa, the European football governing body.
Read MoreIt takes years to build a solid, strong, respected reputation, but, as many sports clubs and athletes have had to come to terms with, a hard-earned reputation can be damaged much more quickly.
Read MoreFIFA needs to change as its reputation has taken a serious hit following controversy surrounding the voting for the 2018 and 2022 World Cups, according to a survey undertaken by Calacus.
Read MoreIn today’s cluttered media landscape, standing out has become a challenge to even the biggest of brands and unfortunately, Hyundai chose the highly emotive topic of suicide to try and sell cars.
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