Since their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.
Read More“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.
Read MoreCycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.
Read MoreWhoever is advising Lance Armstrong ahead of the rare interviews he gives must be having a tough time with the disgraced cyclist still talking as if he is little more than a passive victim in one of sports greatest scandals.
Read MoreIt takes years to build a solid, strong, respected reputation, but, as many sports clubs and athletes have had to come to terms with, a hard-earned reputation can be damaged much more quickly.
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