When David Cameron became Conservative Party leader a few years ago, his polished delivery and passionate rhetoric was a breath of fresh air, convincing voters that he was a man of the people.
Read MoreWhen I undertake media training or suggest that it would be a useful exercise for my clients, I often encounter the same responses: “I’m used to doing media interviews”; or “I watch TV news so I know what to do”.
Read MoreA friend of mine mentioned the other day that she would never buy the News of the World, turning her nose up at the tabloid because of its reputation for seedy stories and salacious gossip.
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