Everyone loves a romance between celebrities and the very public flirtation between glamour model Jordan and pop star Peter Andre provided reams of copy for gossip-hungry UK tabloid media and readers.
Read MoreWhen Michael Schumacher started winning Formula One championships at Ferrari, I could only drool at the mastery of his talent, the single-minded focus and drama that encapsulated his success.
Read MoreWhen David Cameron became Conservative Party leader a few years ago, his polished delivery and passionate rhetoric was a breath of fresh air, convincing voters that he was a man of the people.
Read MoreWhen I undertake media training or suggest that it would be a useful exercise for my clients, I often encounter the same responses: “I’m used to doing media interviews”; or “I watch TV news so I know what to do”.
Read MoreA friend of mine mentioned the other day that she would never buy the News of the World, turning her nose up at the tabloid because of its reputation for seedy stories and salacious gossip.
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