MANAGING GLOBAL MEDIA AT THE LAUREUS WORLD SPORTS AWARDS
The Laureus World Sports Awards honour the greatest achievements over the previous year and attract the leading names from sport past and present.
The Laureus Sport for Good Foundation supports more than 130 projects around the world that use sport to empower young people in underprivileged situations.
Calacus has developed emotive news hooks to highlight major project visits that Laureus undertakes, creating national and international news stories.
Calacus also manages much of the media activity that takes place at the Laureus World Sports Awards, supporting international press conferences, interview opportunities and the demands of media on the red carpet.
Laureus is established as the leading international sports foundation with Calacus
securing major coverage in a wide range of prestigious targeted national
and international print and broadcast media on a regular basis.
The Awards are one of the most anticipated events on the sporting calendar with media from all over the world clamouring to attend.
“Calacus have been working as a member of the on-site media team at the Laureus World Sports Awards for some years now. They have given us invaluable support, managed a variety of media events and exhibited a sound understanding of the media. Whether it is tackling press releases, running international media conferences or looking after our VIPs, they have never let us down.”
— Roger Kelly, Chief Press Officer, Laureus