PROMOTING PROSKE'S SPORTS HOSPITALITY BRAND
THE CHALLENGE
PROSKE Group wanted to promote their world class corporate hospitality business and establish their new sports brand with global sports federations and sponsors.
THE STRATEGY
We used our knowledge of the international sports agenda to provide talking points and comment for PROSKE's experts and identified opportunities to raise its profile
through major media features.
THE OUTCOME
We positioned PROSKE as a knowledgeable and experienced international
corporate hospitality provider.
Coverage appeared in major news publications and newswires; broadcasters
and trade publications.
PROSKE secured the contract for the International and Local Hospitality & Ticketing Management Program at UEFA EURO 2012™ in Poland and Ukraine for Coca-Cola and has gone from strength to strength, including working with the IOC.
“Calacus possesses a wealth of knowledge of the UK sports media and understands the global sport business community. For PROSKE sports, it is important to use public relations and strategic sports business and media relations across a variety of markets, countries, languages and cultures. As a global hospitality services provider, our goal is to further strengthen our sports business. Calacus helps communicate our state of the art hospitality services to the corporate market and sponsors of the global sport market community.”
— René Proske, Managing Director, PROSKE group