Chelsea is only the beginning – Infinite Athlete™
BY CHARLIE EBERSOL
There was a lot of noise when Infinite Athlete™ was first linked with becoming the front-of-shirt sponsor for Chelsea FC.
I’ve known Todd Boehly for many years, and he has always been eager to support technology advancements across sports so it was only natural when we became a long-term tech partner for Chelsea FC.
Todd was impressed by what we have been doing with the NFL and some of our other partners and wanted to explore ways we could collaborate.
The sponsorship was just a natural progression and way for us to propel our new brand – after Tempus Ex Machina acquired Biocore and merged, to the world.
We were excited to be working with one of the most successful Premier League teams over the past 20 years and their global profile is a perfect platform to showcase our technology to the wider football family.
Our partnership has included revitilizing the club’s Official app, digital and mobile fan engagement, in-stadium fan enhancements, and sponsor activations, as well as coaching, training, player health and safety, and match preparation. We are honoured that Chelsea have recognised the value our technology provides.
Chelsea’s Women’s team is the most successful in England over recent years, so we’ve been working with them, using data, for instance, to find ways of reducing the serious injuries elite women footballers have been experiencing far too often over the past few seasons.
Under the Infinite Athlete brand, we believe we can help to enhance, and even transform sports by synchronising data – on player tracking or fan sentiment, for instance – captured by otherwise disconnected platforms, allowing leagues, teams and developers to glean new insights and develop new products.
There are several apps being built now with our various partners that are iterations on our wildly successful MVX product that we launched with Chelsea last summer.
MVX, which is available inside the Chelsea app, is an AI platform on top of the broadcast which breaks down every single event in the game. You can click on the event, see the highlight, every piece of data that is being generated, the fastest player and more.
On the other side, what could ultimately be one of the most interesting parts of this partnership will be how fans can build what they want very easily on top of the platform.
Instead of dictating to them what we think they want, we give them the ability to actually build what they want which is really the thing that makes us different to everyone else in the space.
Our process is largely focused on reaching the largest audience of the most passionate fans, because we believe that will attract the best developers. The NFL, Chelsea, Colorado and others are just a few of our blue-chip brand partners with the best fans in the world.
We see ourselves as the operating system for sports, creating a single technological foundation, upon which innovative sports technology and media products can be built.
What we have done with Chelsea is only the beginning.
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