Infinite Athlete™ CEO Charlie Ebersol talks about the vision he has for the sports technology company and how it can have a positive impact on federations, clubs, players and fans.
Read MoreLuke Littler could be the next big thing in darts, but experts are urging caution in how much exposure the teenager is subjected to after a stunning debut in the PDC World Darts Championship.
Read MoreIn this Member Insights piece for iSportConnect, Calacus Managing Director David Alexander looks at the career of Roger Federer through a marketing and public relations lens.
Read MoreCalacus founder David Alexander comments on challenges brands face and whether they have left it too late following the triumph of the England women’s team in Euro 2022.
Read MoreAs Women’s Euro 2022 kicks off at Old Trafford tonight, women’s football finally feels like it’s getting an inkling of the recognition it deserves. So how is PR playing a role?
Read MoreMeet Benjamin Alexander – the international DJ who is using intuitive communication skills and a steely focus to fire himself into contention to the Winter Olympic Games
Read MoreWe look at the best and worst communicators in sport from the previous week as Angel City FC inspire with their logo launch and FINA need to learn about diversity after swim cap ban.
Read MoreWe look at the best and worst communicators in sport from the previous week as Carl Nassib becomes the first active NFL player to come out as UEFA miss the ball over rainbow flag stance.
Read MoreWe look at the best and worst communicators in sport from the previous week as Coca-Cola addresses Cristiano Ronaldo snub and Shelby Houlihan tries to blame doping ban on junk food.
Read MoreWe look at the best and worst communicators in sport as UEFA President Aleksander Ceferin shows his leadership skills and his Real Madrid counterpart continues to dig his heels.
Read MoreWe look at the best and worst communicators in sport as Arsenal take the knee in defiance of Slavia Prague’s racism and Dulux social media goes rogue after Tottenham deal.
Read MoreSaracens' major sponsor Allianz has reportedly severed ties with the European club rugby champions weeks after the club was relegated for breaching the salary cap.
Read MoreThe increased profile for women’s football has come just too late for Ella Masar, the nomadic forward who has retired after winning the league and cup double with German giants VfL Wolfsburg.
Read MoreSport has often been associated with scandal and even in enlightened times, why would major brands associate themselves with sports stars and clubs when the risks are so high?
Read MoreDisgraced rugby player Paddy Jackson, cleared last year of rape, is set to leave Perpignan and return to the UK with a move to Premiership Rugby club London Irish, prompting concerns from major sponsor Diageo.
Read MoreWomen’s sport in the UK could have changed forever recently with the Daily Telegraph launching its new Women’s Sport initiative and Barclays announcing multi-million pound sponsorship for the women’s game.
Read MoreDina Asher-Smith has become the fastest woman on the planet this year and is now odds-on to make history, with further gold medals up for grabs and the prospect of becoming a track and field great.
Read MoreThe International Cricket Council’s (ICC) recent announcement that Test and one-day international cricket are headed for a dramatic shake-up has created shockwaves through one of the most conservative of sports.
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