After years of doping scandals and PR crises, PRWeek approached sports marketing experts to see if there is still a post-Sky appetite to sponsor the world's most lucrative pro cycling team.
Read MoreIt is no surprise in this era of rolling 24/7 news, there have been plenty of sports crises hitting the headlines and there are certainly lessons to learn from some of the notable controversies of the past 12 months.
Read MoreSince their creation in 2009, Team Sky have always proclaimed their zero tolerance approach to doping, a refreshing change from the negativity that surrounded elite cycling for so many years.
Read MoreTrying to restore the reputation of one of the world’s most damaged sports is no easy task, but that’s exactly the challenge Sébastien Gillot accepted when joined the UCI under new President Brian Cookson.
Read MoreCycling has been through a challenging time over the past few years after controversies with seven-time Tour de France ‘winner’ Lance Armstrong and accusations about UCI senior management.
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