It is no surprise in this era of rolling 24/7 news, there have been plenty of sports crises hitting the headlines and there are certainly lessons to learn from some of the notable controversies of the past 12 months.
Read MoreThe #Piegate betting scandal/publicity stunt has been labelled as "car-crash PR" by comms experts, although brands are looking to cash in on beleaguered Sutton United goalkeeper Wayne Shaw.
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