It is no surprise in this era of rolling 24/7 news, there have been plenty of sports crises hitting the headlines and there are certainly lessons to learn from some of the notable controversies of the past 12 months.
Read MoreWhat kind of message is the return of superstar Maria Sharapova following her suspension for taking the banned substance Meldonium send out not just to the world of tennis but beyond?
Read MoreMaria Sharapova's drugs ban and her public reaction to the suspension do serious damage to her image and long-term prospects - but partner brands shouldn’t be hasty to end their relationship with her.
Read More“IT IS RARELY THE CRISIS that destroys a reputation – it is how you deal with it that shapes the future says David Alexander, managing director of independent sports PR consultancy Calacus.
Read MoreCNN's Becky Anderson discusses tennis superstar Maria Sharapova's press conference, where she confessed to using Meldonium, with David Alexander, managing director at Calacus Public Relations.
Read MorePR professionals say tennis ace Maria Sharapova and her team had "followed the crisis playbook to the letter" in announcing that she had failed a drugs test and would be banned from the sport.
Read MoreThere has criticism of tennis star Maria Sharapova over the last couple of days after she suggested that she might change her name ahead of the US Open to promote her range of confectionery, Sugarpova.
Read More