Is cold calling journalists OK? Can you send a generic press release to a wide range of media to get the best possible results? Can a great piece of coverage transform your business and your profits?
Read MoreWhen training to become a journalist, I was told that there was a high chance I’d end up in PR, which I dismissed out of hand, because I wasn’t even sure what PR was, let alone what a PR person did.
Read MoreThe great thing about the internet is that we can find out just about anything about just about anyone and on a more reasonable level, the web’s early moniker of the ‘information super highway’ has never been so apt.
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