When training to become a journalist, I was told that there was a high chance I’d end up in PR, which I dismissed out of hand, because I wasn’t even sure what PR was, let alone what a PR person did.
Read MoreWhile CEOs have to focus on the day job, growing businesses and increasing profits, communicating directly via social media channels provides access to stakeholders but is not without its pitfalls.
Read MorePR qualifications aren’t mandatory, but they can certainly help –.and this doesn’t mean getting a PR degree or gaining a PR qualification, but constantly updating your practical communications skills.
Read MorePR may be full of hard-working, conscientious and professional people, but it is not a profession, at least not in the same way as law and accountancy according to some industry experts.
Read MoreGetting your first job in PR – or many other professions for that matter – is never easy, but the real challenge I’ve found in many of the young charges who have done internships with me is the lack of initiative.
Read MoreStar performers can sometimes earn a reputation for wild behaviour, particularly in the world of sport – whether it be players on nights out or FIFA officials being accused of corruption.
Read MoreWhile nearly half of British workers would like to work flexibly, only around 6 per cent of all job ads offer this and disappointingly, only 2 per cent of PR job ads do, so it’s not exactly commonplace.
Read MoreThe world of journalism has changed dramatically since I was a cub reporter on local papers more than 20 years ago with news now on a 24-hour cycle and newsroom staff decimated by a series of cuts.
Read MoreIt can be tough getting started in a PR career, and as you get established, the challenges keep on coming. We interviewed PROs under 30 to find out what it is like to be young in PR these days.
Read MoreWhen I tell people I work in public relations, I get a wide range of reactions with most acquaintances perceive that it's a world of long lunches, hanging out with celebrities and parties at iconic locations.
Read MoreThe Chartered Institute of Public Relations (CIPR) has today announced new prestigious Chartered Public Relations Practitioners including David Alexander MCIPR, Managing Director of Calacus.
Read MoreAccording to the CIPR’s last State of the PR Profession Report, women make up 65 per cent of the industry, yet men are almost twice as likely to be earning an annual salary in excess of £50,000.
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