Planning and transparency can alleviate many of the crises we have seen in sport during 2023, but again it has been a year where foolhardy responses have done more harm than good.
Read MoreThe Athletic: Will David Beckham’s brand and reputation be affected by his reported long-term deal to support and promote Qatar ahead of World Cup 2022 and beyond?
Read MoreWe look at the best and worst communicators in sport as Gregg Popovich praises Becky Hammon and Leeds United prompt mass online abuse of pundit Karen Carney.
Read MoreCalacus spoke to The Athletic as Pep Guardiola attempted to defend Manchester City midfielder Bernardo Silva after his controversial tweet to Benjamin Mendy.
Read MoreThe Athletic launched recently to great fanfare recently with a number of top journalists leaving the comfort of Fleet Street and national publications to join the online sports publication.
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